Local SEO Optimization And Geo Targeted SEO
September 2, 2010 by Susan Walker
Filed under Advertising
The simple steps of on-site basic search engine optimization, from Wag the Dog Marketing.
Keyword Research: Keyword research is key. You must determine what your client’s are searching for that relates to your products and services. And, never fall in love with the broadest phrases as they may be extremely hard to rank for.
You must understand how much competition you have in relation to such phrases. You’re likely to succeed by striving for first page search ranking for phrases that are less sought after from your competition, yet are still searched for and relate to your offerings. Remember it’s much better to have 1% of 1,000 then it is to have 0% of 10,000,000!
Good Keyword Content: As you already know, content is king in first page search ranking. So, write interesting, worth while content using your keyword in the headline and more heavily in the beginning and ending of your articles, in the form of an hour glass.
Also, throughout your article use other variations of your phrase. Make sure to bold your important keyword phrases throughout your site and article content.
Effective Meta Tags: Search engines don’t put as much importance on good meta tags as do humans. When you find sites that are first page Google website ranking, the most important aspect is getting the click, and therefore it’s how the description appears.
Think of your description as an ad in a newspaper. It must be short, catchy and clean in order to be acted upon. So make sure you do this carefully in order to get the click on your link in the results.
Internal Linking: Link your home page to your most important content pages, and then those pages to the less important pages. Make sure all pages use their main keyword as anchor text in a link pointing elsewhere. Be sure to link all pages back to your home page.
Although these steps are very basic search engine optimization tips and organic SEO steps, they are vital. So take your time and add good content to the already huge Internet and your site will surpass all the piles of content.
Bark at Susan Walker and get info on local seo optimization, today, or just learn more about how local SEO optimization can help your business.
