Spending In Second Life

Second Life is a well known virtual world in which every single item of content is created and designed from scratch by the residents, or users of the platform. However, Second Life is simply miles ahead of the competition for one main reason. It has a booming virtual economy. Even as the real world struggled with global recession, Second Life residents continued to spend their ‘Linden dollars,’ and 2009 was a record year. Residents spent the equivalent of 567 million US dollars in Second Life.

Linden Dollars, the ‘currency,’ of Second Life can be bought through an exchange, the Lindex. They can then be spent in world and those earning Linden dollars in world can convert them to US dollars and cash them out of Second Life, thus meaning that the platform has immense earning potential for its users and actually generates a very real life income for many.

But what do the users of Second Life actually buy with their Linden dollars in Second Life? One of the biggest expenses for those who choose to buy it is Second Life land. People often pay a fee in advance and an ongoing monthly fee for the duration that they ‘own’ their land. Many then use this land to set up stores of their own from which to sell their goods, clubs or homes. Significant amounts of money are also spent on avatar appearance items such as Second Life fashion items, skins, virtual hairstyles and all things to make our pixels look good!

Another big money area is in that or services. People may pay talented marketers to run the marketing campaigns in world for their brands or they may pay a live musician to perform over microphone at their event.

While many may complain that it’s simply bizarre to spend money on items that don’t physically exist, Second Life’s economy is providing a real life income for many and continues to grow. Besides, do you spend money on your Internet connection? Can’t really touch that either, can you?

Skylar Smythe