Want To Get More Of Your Emails Open

December 13, 2009 by Brian Tubbs
Filed under Email Marketing

No matter how high tech the world becomes, in regards to communication, there are still the same old problems. With email, you face the same challenge as you do with regular mail — convincing the recipient to open the message (or envelope).

Most people who receive email, end up deleting the email before they ever open them. How do you avoid ending up in the electronic equivalent of “File Thirteen”? The best way to do this is by using a subject line that grabs the readers attention.

By entering a subject line, you let the viewer get a good idea about what the email is about and whether or not it is worth it for them to open. It is like a guard, letting the receiver know whether the email should be opened. Below we are going to show you how to write the best subject lines so people actually open your emails.

1. Say Something Important

Leaving the subject line blank isn’t an option. Would you open an email that had no subject line? Probably not, I wouldn’t. People will just through out these emails without opening them. With all the threats of viruses in emails, people won’t risk it.

Something that is just as useless as not entering anything, is entering something like Hi or Hello. Feel free to use subject lines like that for your friend and family. But using a subject line like that is not going to get you anywhere but broke.

2. Be Specific

People receive lots of email. Now if you want to get your email open you need to be specific in your subject line and let people know what you have to offer. If you put good information in the subject line along with the specifics about what you have to offer, then the chances that your email gets opened will increase.

For example, Instead of typing “Question,” try, “Question about ABC event.”

3. Use Imaginative Subject Lines

How do you get the attention of someone who does not know you? Be creative.

4. Make sure that the spelling in your subject line is right. If people think you can’t spell, they are not going to open your email or buy anything from you

By using these guidelines you will get more people opening your emails. Now the choice is yours, you can take your email marketing to the next level, or just sit there and keep doing what your doing.

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